AOC Fragrance

We worked with AOC to develop a series of fragrance concepts designed to appeal across multiple audiences and market spaces, each built around its own distinct identity, scent direction and visual language. Developed in response to emerging trends and opportunities within the fragrance category, the collections explored everything from tactile gourmand scents and fruit-driven freshness to atmospheric woody blends and sun-soaked Mediterranean-inspired fragrances.

Across the ranges, we created the naming, packaging and product design, developing unique visual systems tailored to each concept while maintaining a cohesive premium feel under the wider AOC brand. From flocked tactile finishes and vibrant fruit-led palettes to minimal apothecary-inspired forms and warm coastal tones, each collection was designed to create strong shelf presence and clear differentiation within the market. We also produced photorealistic 3D visualisations and supporting retail materials to help bring the collections to life across launch and retail touchpoints.