Super Shroom

We worked with Glow Hub to create Shroom Room, a skincare collection centred around the benefits of adaptogenic mushrooms. Designed to feel unexpected, immersive and highly shareable, the range combined playful storytelling with ingredient-led skincare, positioning mushrooms, kombucha and ashwagandha at the centre of an anti-stress routine focused on hydration, barrier support and glow. We developed the packaging, promotional assets, digital content, POS and in-store experience for the launch, creating a bold visual world inspired by 60s psychedelia and bioluminescent fungi. Glow-in-the-dark packaging, luminous colour palettes and mushroom-shaped components were designed to maximise shelf presence and create strong visual impact, while still clearly communicating product benefits and usage. The result was a highly distinctive campaign that extended consistently across retail and digital touchpoints.