GRiT

We were commissioned by a leading retailer to create GRiT, a skincare and cleansing brand designed specifically for tradespeople and manual workers. Built around the realities of hands-on, outdoor lifestyles, the range focused on practical, on-the-go formats including wipes, waterless washes and heavy-duty cleansers that tackle dirt, grease and dust without compromising skin comfort. We developed the brand identity, naming, packaging and product design, creating a bold, highly functional system that balanced utility with standout shelf appeal. Bright fluoro accents, clear product architecture and tactile detailing were designed to improve usability in fast-paced working environments, while innovative features including embossed navigation points, UV grip textures, clippable formats and retractable cords reinforced the range’s practical focus. Photorealistic 3D visualisations were produced to support product development, launch and retail communication.