HydraLip

We were commissioned to create the brand identity and packaging system for HydraLip, a targeted lip-care range developed around hydration, gentle exfoliation and barrier support. A soft pink-and-white palette, oversized typography and clean ingredient-led labelling give the collection a clinical yet approachable character. The packaging system was designed to unite a variety of formats, from serums and treatments to precision applicators, while making each product’s purpose easy to understand. To support the launch, we produced photorealistic 3D visualisations of the range, creating refined, high-impact imagery for use across digital campaigns, social content and wider brand touchpoints.