WHISK

We created the brand identity and packaging system for WHISK a new sensorial body care collection by Soak Sunday. Inspired by café culture, the range reframes everyday bathing as a ritual to be savoured. Gourmand scents and textures draw on familiar food notes, translated into a lifestyle-led collection that feels indulgent, mood-boosting and modern. A sophisticated, minimal visual system subtly references the language of food without tipping into novelty, balancing playful product forms with restrained typography and utilitarian label styling to keep the range premium and shelf-ready. To support launch, we brought the identity to life through photorealistic 3D renders and visual assets across digital and retail touchpoints.