RAYN

We were commissioned by an international retailer to create a new beauty brand from the ground up. Starting with a brief rooted in freedom, self-expression and early-2000s digital culture, we developed a cohesive brand identity, naming and packaging system that felt raw, rebellious and unapologetic. The name RAYN was created as a sharp, clean and distinctive expression of the brand. Sleek, metallic products were paired with grungy, high-impact outer packaging, striking a balance between minimal form and expressive attitude. To support launch and communication, we produced photorealistic 3D renders of the range, delivering dynamic, high-impact imagery across platforms.