Life & Seoul

We were commissioned to create the brand identity and packaging system for Life&Seoul, a new K-beauty skincare brand developed to capitalise on the global demand for Korean innovation. Designed around an ingredient-first philosophy, the launch range, HYDROPOOL+, centres on hyaluronic acid and advanced hydration. Minimal, ingredient-forward packaging and a clean blue-and-white palette were developed to feel clinical yet approachable, helping consumers to quickly understand the product benefits at shelf and online. To support the launch, we produced photorealistic 3D renders of the range, creating polished, high-impact visuals for use across brand touchpoints.